Mall of the Metaverse launched in Dubai

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Mall of the Metaverse launched in Dubai
Mall of the Metaverse launched in Dubai

Mall of the Metaverse, after completing multiple stages of testing, will be open to mall visitors who are seeking increased digital experiences across retail, entertainment and leisure offerings

Majid Al Futtaim announced the launch of Mall of the Metaverse at the World Government Summit in Dubai. Mall of the Metaverse, as the first ever virtual mall in Dubai, will represent Majid Al Futtaim in Decentraland, one of the most advanced metaverse platforms.

Mall of the Metaverse, after completing multiple stages of testing, will be open to mall visitors who are seeking increased digital experiences across retail, entertainment and leisure offerings. Customers, inside the mall, can find Carrefour, VOX Cinemas, THAT Concept Store, Ghawali, a Chalhoub Group brand specialising in modern oriental niche scents, and Samsung Store, with many more brands and exciting features in the pipeline.

Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, commented: “For us at Majid Al Futtaim, it is key to keep an eye on user and shopper behaviours and how they evolve overtime. We want to find new ways of creating memorable moments every day – and we’re ready to deliver that even on a network of platforms as huge as the metaverse. Our Mall of the Metaverse will be yet another one of our leading retail and entertainment destinations — and surely a huge attraction for customers who crave digital experiences from their most loved brands.”

Fatima Zada, Director of Omnichannels and Digital, Majid Al Futtaim Shopping Malls, commented: “There has been an increased demand for digital experiences in the last few years and we work to leverage behavioural science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, have now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse. We are still at the beginning phases of the mall’s development, as we look closely at our customers’ shifting needs, desires and expectations.”

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