Martech startup Contlo raises $3.5M

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Martech startup Contlo raises $3.5M
Martech startup Contlo raises $3.5M

Contlo said it will use funds to expand its go-to-market operations, increase marketing and sales activities, hire across job functions, expand into international markets, and improve its product capabilities, and R&D

Customer data and marketing platform Contlo has raised seed funding of $3.5 million from investors such as Kae Capital, Better Capital, and Titan Capital.

A clutch of prominent angel investors such as MamaEarth’s Varun Alagh, along with Razorpay’s Harshil Mathur and Shashank Kumar also participated in the round.

Bengaluru and Delaware-based Contlo helps ecommerce and D2C brands grow quickly by targeting customers using omnichannel customer engagement tools. It uses email, SMS, Whatsapp, mobile and web notifications to enhance the shopping experience.

Contlo said it will use funds to expand its go-to-market operations, increase marketing and sales activities, hire across job functions, expand into international markets, and improve its product capabilities, and R&D.

“We believe SaaS software is getting rewritten due to three major tailwinds of AI, verticalization and product-led growth. Contlo sits at the intersection of these mega-trends…,” said Gaurav Chaturvedi, Partner at Kae Capital, as per reported by YourStory.

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