To drive operational efficiency, modernisation and scale for growth while delivering better performance and experience to its users, Meesho will leverage Google Cloud’s scalable and reliable infrastructure
On Monday, Meesho – an internet commerce company announced a strategic association with Google Cloud for driving its digital transformation journey. As Meesho looks to build an AI-first supplier experience, better user acquisition strategies and a personalised shopping experience for the next billion e-commerce users in the country, the firm expects to generate significant competitive advantage with this collaboration, according to a joint statement.
“Meesho teams up with Google Cloud for faster innovation at scale,” the statement said.
To drive operational efficiency, modernisation and scale for growth while delivering better performance and experience to its users, Meesho will leverage Google Cloud’s scalable and reliable infrastructure.
To augment business operations by enhancing demand forecasting and inventory optimisation, Meesho will also be enabled to advance its AI (Artificial Intelligence) and ML (Machine Learning) capabilities across its value chain.
“This will enable further personalisation of shopping experience for a user base composed of about 50 per cent new to e-commerce consumers,” it said.
“Through this partnership, we aim to deliver streamlined and reliable performance for merchants and consumers with reduced latency, even during peak times,” Sanjeev Barnwal, Founder and CTO of Meesho said.
“Google Cloud will help Meesho gain faster insights with data, predict future outcomes with AI, and create dynamic, memorable customer experiences,” Bikram Singh Bedi, Managing Director, Google Cloud – India said.
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