Meta to new add watermarking feature to some AI products

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Meta said it will classify AI-generated images on Facebook and Instagram
Meta said it will classify AI-generated images on Facebook and Instagram

Meta offered artificial intelligence (AI)-infused products for customers, like bots that create photorealistic images and smart eyewear that answer questions

Meta Platforms (META.O) said on Wednesday that it will add invisible watermarking to its text-to-image-generating product envision with the Meta AI chatbot in the next few weeks to improve transparency.

In late September, the social media company released items imbued with artificial intelligence (AI) for users, including bots that make photo-realistic photographs and smart glasses that answer queries.

“We aim to bring invisible watermarking to many of our products with AI-generated images in the future,” Meta stated, adding that it is resistant to standard image manipulations such as cropping and screen captures.

The success of ChatGPT, a Microsoft-backed (MSFT.O) OpenAI chatbot, has prompted companies to use the potential of huge language models to create AI-powered products in order to attract new investors and advocate for regulatory changes.

Meta AI was created using a proprietary model based on the company’s strong Llama 2 large language model, which was released for public commercial usage in July.

The business is experimenting with more than 20 new ways that generative AI may improve user experiences across its social media platforms, including Instagram and WhatsApp.

The Menlo Park, California-based business is increasing access to envision beyond chats by making it available in the United States, while also experimenting to increase search capability across its many products.

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