Online grocery has been one of the fastest-growing segments in India’s consumer e-commerce space and its growth has been propelled further with India’s rising digital penetration
At a time when Indians are taking to online shopping like never before, Grofers has started ten-minute online grocery delivery service in 10 cities.
In Delhi, Gurugram, Mumbai, Bengaluru, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida and Lucknow, Grofers’ customers can now order more than 7,000 everyday essential items.
“Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15-minute mark, our eventual vision is to be below 10 minutes for every customer in India”, the hyper-local start-up said in a blog post on Tuesday. It is “confident” of making deliveries less than 10 minutes for a majority of its customers within the next 45 days.
Online grocery has been one of the fastest-growing segments in India’s consumer e-commerce space and its growth has been propelled further with India’s rising digital penetration. The pandemic has accelerated e-commerce adoption as consumers seek the convenience and safety of shopping from home.
Last week, the Competition Commission of India (CCI) approved Zomato Ltd.’s proposed purchase of 9.3 per cent stake in Grofers. The food-tech company had last month invested $100 million (about Rs 745 crore) for a minority stake in Grofers as part of its online grocery push.
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