Over a third of EU firms employ generative AI, making digital targets within reach

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Over a third of EU firms employ generative AI, making digital targets within reach
Over a third of EU firms employ generative AI, making digital targets within reach

According to a survey, more than one-third of European businesses will adopt artificial intelligence by 2023, as the use of generative AI expands.

More than a third of European firms will embrace artificial intelligence by 2023 as the use of generative AI grows, according to a survey commissioned by Amazon Web Services.

In 2021, the European Commission, the EU executive, published its 2030 Digital Decade goal to revolutionize the region, with 80% of the population learning basic digital skills, ubiquitous 5G connections, and 75% of EU firms utilizing cloud services.

In 2022, however, only a quarter of EU enterprises had implemented generative AI, and a survey last year indicated that the European Union was at risk of slipping ten years behind its Digital Decade ambitions unless governments concentrated on closing the skills gap.

“Last year was pivotal; from Malmo to Milan, the accessibility of generative AI created an appetite for experimentation among consumers and businesses,” Tanuja Randery, AWS’ Managing Director,said.

“The accelerated uptake of AI last year has helped put Europe on track to meet its Digital Decade goals,” she went on to say.

Strand Partners conducted a study of over 16,000 citizens and 14,000 enterprises, and 38% of them were experimenting with artificial intelligence.

The analysis put generative AI’s beneficial economic impact at an additional 600 billion euros, up from a previous estimate of 2.8 trillion euros.

Also readHuman intelligence and AI are inextricably linked, and the latter exists to complement and enhance the former, says Tanvir Khan, Chief Digital and Strategy Officer at NTT DATA Services

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