redBus Partners with Truecaller to Enhance Customer Trust and Engagement

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redBus Partners with Truecaller to Enhance Customer Trust and Engagement
redBus Partners with Truecaller to Enhance Customer Trust and Engagement

redBus can now provide a highly personalized and contextually rich communication experience.

New Delhi, Delhi, India: redBus, the world’s largest online bus ticketing platform, has joined hands with Truecaller, a leading global communication and caller identification platform, to deliver a secure and seamless communication experience to users. The partnership aims to elevate the customer experience lifecycle across use cases such as travel bookings and customer support.

Truecaller, through its Verified Business Caller ID solution, will enable users to instantly recognize verified business calls from redBus, enabling customers to seamlessly manage their travel bookings, including bus tickets and cab services, learn about exclusive offers, and get timely technical assistance.

As an early adopter of the dynamic call management capabilities of the Truecaller Business Solution suite, redBus can now provide a highly personalized and contextually rich communication experience. Leveraging this capability, redBus has now been able to dynamically configure its calls, mapped to use cases like booking confirmations, travel updates, or customer support interactions.

In addition, by creatively utilizing the Truecaller Verified Business Caller ID solution’s rich media communication feature, Video Caller ID, it has infused a unique and distinctive video element into theme-focused customer outreach and engagement campaigns, such as during the recent Navratri festival travel season.

“Truecaller’s mission has always been to make communication safer and more efficient,” said Priyam Bose, Global Head, GTM at Truecaller. “Our Verified Business solution suite is built to enhance the customer experience by preventing fraud and building trust. Our partnership with redBus is a testimony to our commitment to ensuring that users can communicate with businesses confidently and seamlessly in a contextual manner.”

Speaking on the announcement, Saurabh Shakya, Head of Product, redBus said, “We continuously try to improve experiences for our customers, and this partnership is an important step in furthering this. Truecaller’s Verified Business Caller ID solution helps us deliver a richer and safer booking lifecycle experience. From the minute a user books a ride with us, they will receive a verified and seamless service. Moreover, users can also discover offers running on redBus through this platform. We look forward to working with Truecaller to enhance how we communicate and engage with our customers.”

Truecaller Verified Business Solution empowers business calls with brand identity and context, fostering reliable customer communication. So far, over 2000+ active businesses across India and other vital global markets have benefited from the Verified Business Caller ID and other advanced communication capabilities. Besides improving business call efficiency, the solution has significantly brought down phone call-related frauds and scams, promoting heightened customer safety in business communications.

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