Sunday, October 17, 2021

Slide Slide Slide Slide Slide
Home Technology Robots becoming an important part of the marketing industry

Robots becoming an important part of the marketing industry

Robots have stepped in to make this decision-making process easier

This is an exclusive interview conducted on the role of robots in the marketing industry, by Santosh Vaswani Content Writer & Editor at CIO News with Christine Alemany, CEO of Trailblaze Growth Advisors (TBGA).

Speaking on the role of robotic technology or robots in the marketing industry and how could the robotic technology change the future of the marketing industry, Christine Alemany, CEO of Trailblaze Growth Advisors (TBGA), in an exclusive interview with CIO News, said, with information overload, the number of decisions that a person is forced to make becomes overwhelming. Robots have stepped in to make this decision-making process easier. For example, Hennes & Mauritz AB (H&M), a Swedish multinational clothing-retail company, has built robotic assistants to help consumers pick the best outfits.

There are artificial intelligence (AI) technologies focused on building marketing plans, distributing ad spend, setting the frequency of social posts, creating social post copy for distribution, and selecting the right content for email marketing, based on the business’s strategic goals. However, the more nuanced tasks will take time. Like I say, “good marketing strikes the right balance between art and science”, she said.

Expressing her views on Business to Robots to Consumer (B2R2C) and why B2R2C is becoming an important trend, Alemany said that robots will serve as gatekeepers to their human counterparts. The AI will understand its human’s personal preferences and persona to filter out noise. Just like with search marketing and social media, marketers need to understand how their content and products would be ranked by AI when sharing results to their human users. Armed with that understanding, marketers can influence their relative ranking.

When asked about the impact the marketing industry can expect on ROI by having robotic technology, she said, “I’m not sure”. Automation is not always cost-saving because the maintenance, curation, and moderation involved can be costly. Ideally, it should increase efficacy to boost the lifetime value of customers.

Technology and the underlying data are other tools for marketers. Great marketers must be as adept at interpreting data and implementing technology as they are in creating captivating ads and marketing strategies, she added.

Also read:Digital Transformation: The imperative speed in organizations across all industries

Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter



Please enter your comment!
Please enter your name here

- Advertisment -WhatsApp Image 2020 11 10 at 1.52.58 PMWhatsApp Image 2020 11 10 at 1.52.58 PMWhatsApp Image 2020 11 10 at 1.52.58 PMWhatsApp Image 2020 11 10 at 1.52.58 PM

Most Popular

Digital platform: Karnataka Government revamps Mahiti Kanaja

During the development of the digital platform, user privacy was a key focus area To provide citizens access to a wide range of government services,...

Cyber-crime: Rajasthan Government launches cyber-security awareness campaign

With the growing trend of online education among students, it was necessary to educate them about cyber-crime so that they do not fall prey to criminals To...

Digital Trade Facilitation Forum launched by PayPal and IIFT to assist MSME exporters

The India Digital Trade Facilitation Forum is a great initiative and one which recognises the need to train our MSMEs and freelancers to tap...

Cloud: Palo Alto Networks sets up new location in India

With the Government’s Digital India initiative, this new cloud location is a step forward towards a safer and secure tomorrow, while also addressing data...

Recent Comments