With Einstein GPT, customers can connect that data to OpenAI’s advanced AI models out of the box or choose their own external model, and use natural-language prompts directly within their Salesforce CRM
Salesforce, the global customer relationship management (CRM) software company has announced the launch of Einstein GPT, a generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction.
According to the company, Einstein GPT will use Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners, and real-time data from the Salesforce Data Cloud.
With Einstein GPT, customers can connect that data to OpenAI’s advanced AI models out of the box or choose their own external model, and use natural-language prompts directly within their Salesforce CRM to generate content that continuously adapts to changing customer information and needs in real-time.
For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate specific responses for customer service professionals to more quickly answer customer questions, generate targeted content for marketers to increase campaign response rates, and auto-generate code for developers, as per reported by YourStory.
Also read: Data is the world’s most valuable and vulnerable resource
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