In her role as CMRO, she will lead Cleartrip’s central planning and growth charter in addition to leading brand and performance marketing activities.
Tavleen Bhatia has been appointed as the new Chief Marketing & Revenue Officer (CMRO) of Cleartrip, a Flipkart subsidiary, with effect from April 1, 2024. Tavleen has a plethora of expertise and a track record of fostering innovation and success in the e-commerce industry. In her role as CMRO, she will lead Cleartrip’s central planning and growth charter in addition to leading brand and performance marketing activities.
Tavleen comes to Cleartrip from Flipkart, where she oversaw Flipkart Mobile’s growth, marketing, and monetization. Tavleen has over 15 years of expertise in strategic marketing and revenue creation. She has held leadership positions in several well-known brands at Unilever, including Lakme, Dove, and Sunsilk.
Prahlad Krishnamurthi, Chief Business Officer, Cleartrip, said, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision and will add tremendous value to our teams.”
Tavleen Bhatia, CMRO, Cleartrip, said, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevating our position as a challenger brand.”
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