VIDEO TECHNOLOGY: MultiTV brings video ERP solutions for OTT platforms, virtual events

OTT Platforms
VIDEO TECHNOLOGY: MultiTV brings video ERP solutions for OTT platforms, virtual events

The company’s video technology, such as conversational video, graphics processing, video encoding and low-latency transcoding, are supported by a robust software stack built in-house.

The proliferation in live streaming, internet games, ed-tech, wellness technology, retail trading has created a massive demand for video technology. No wonder then that Gurgaon-based MultiTV has emerged as a fast-growing video network player providing simulated events, live streaming, OTT video technology platform and comprehensive video technology stack for all business video needs.

“We’ve been adding customers to two customers a day since July of this year,” says Vikash Samota, founder & CEO of MultiTV. “Video specifications are increasingly growing across companies, media and technology, sports and events, and retail and brands. These are the four verticals we’re focused on.” Currently, the company has over 200 clients, including MXPlayer, SonyLiv, Zee5, Voot, Hungama, Flipkart Video, Hoichoi, HCL, Samsung, Reliance Industries, Hero, Xiaomi, Hyundai, Mercedes Benz, Asian Paints, FIFA, BMW, India Today, 9XM, Tripleplay, and others.

Samota founded MultiTV in 2014 and released its first product in 2016. It secured investment from angel investors led by Nipun Sahni that year. “I saw a business opportunity for technologies that would benefit the OTT and live streaming market by offering a streamlined and seamless stack of video technology. Enterprises will provide video services while MultiTV will handle the full back end from encoding, transcoding, handling clients, or create a business/enterprise application on top of that—essentially a full video ERP solution,” he added.

The hallmark products of MultiTV are Maker and BELIVE. Maker is an aggregated one-stop OTT solution that automatically handles the execution of video content. It offers companies a forum to sell their video content as a personalised viewing experience and to monetize their content on their terms. Belive is a PaaS (platform as a service), a proprietary IP that gives the client creative freedom in customization. It is an all-in-one interactive event network where guests can learn and connect with people from anywhere in the world with an integrated 360-degree delivery ecosystem.

With the pandemic of Covid-19 transforming the way companies interacted with their customers and partners, MultiTV allowed Belive to host large-scale interactive activities such as exhibits, multimedia concerts, AGMs, etc. The aim was to allow broadcasting, some sort of social media event, website, or even incorporation with OTT platforms. “We are in an area where businesses, brands or agencies are looking for customization (such as white-labelling, custom sign-ups, microsites, exhibition booths, AR/VR graphics, chat rooms and more) in a secure environment,” states Samota.

In addition, MultiTV provides a bundled multi-screen transcoder and encoder called Streamline that enables automatic content ingestion, transformation and distribution with on-demand archiving. “By transcoding, we can easily stream our video content to multiple formats, bitrates, and definitions across any device,” says Samota. Then there is Pulse—a robust TV ad distribution and tracking platform, Video Commerce—an AI-powered video platform that offers a virtual showroom application for a live product showcase and MicroLearn—an immersive learning video platform that encourages in-depth research.

By March 2021, MultiTV plans 50 per cent of sales from both CREATOR and BELIVE. With a return consumer rate of about 75%, the company is seeing an organic growth rate of 15-20 per cent per month. It is now widening its global presence by recruiting sales teams in emerging countries such as the United States and Europe. It provides its services to customers on the basis of annual contracts and subscriptions, as well as on the basis of a single event/one-time use.

It is planning for a turnover of $100 million over the next three years.

MultiTV is strengthening the IP and tech stack with a 50+ technical team. Its video technology, such as conversational video, graphics processing engine, video encoding and low-latency transcoding, is owned by IPs, supported by a robust software stack built in-house. The coding for these product offerings has also been carried out in-house. “We are working on an API structure that facilitates the development of customised applications depending on the client’s unique needs,” says Samota.