Walmart introduces new GenAI search technology for customers at CES

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Walmart introduces new GenAI search technology for customers at CES
Walmart introduces new GenAI search technology for customers at CES

Walmart unveiled two new AI-powered tools to help shoppers quickly search for products and automate the process of re-ordering frequently requested items.

Walmart (WMT.N) revealed two new AI-powered tools to help shoppers rapidly search for products and automate the process of re-ordering commonly ordered items at the CES convention in Las Vegas on Tuesday.

The world’s largest retailer debuted a new GenAI search engine that was created by integrating Microsoft’s AI models with Walmart’s shopper data, allowing customers to search for products based on specific use cases rather than brand names or objects.

Instead of separately looking for chips, wings, and balloons, shoppers will be able to search using terms like “a football watch party” or “help me plan a unicorn-themed party for my daughter” and receive a customized list of products.

The tool, which is presently available to iOS users, will be made available to its website and Android app users later this year, according to the company.

In another example of AI in action, the business announced the development of a technology called “Walmart InHome Replenishment,” which would assist customers who utilize its subscription-based InHome delivery service in efficiently populating online shopping carts with frequently requested items.

Retailers, like automobile and gadget manufacturers, are racing to find consumer applications for generative AI technology, which has taken the globe by storm with the launch of ChatGPT in late 2022.

Amazon.com (AMZN.O.) rival Walmart has introduced generative AI capabilities to assist advertisers in improving ad targeting and allowing retailers to develop deals quickly. Volkswagen made the announcement on Monday at the Consumer Electronics Show (CES) that it would incorporate ChatGPT into its cars.

Walmart also announced the expansion of an in-house AI tool called My Assistant to employees in 11 countries on Tuesday, as well as the launch of an AI and computer vision-enabled service that would eliminate the need for shoppers to have their receipts verified by an employee at its Sam’s Club stores.

The device, which is currently being tested in 10 Sam’s Club locations, combines a combination of cameras and AI-processing technologies near the store’s exit area to collect photos of carts and verify payment for all products within a basket.

Walmart stated that it aims to rapidly deploy this technology to almost 600 clubs by the end of the year after customers continually rated departure lines as a “pain point.”

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