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Web search start-up Neeva to share 20 per cent sales with content partners

In a blog post, the web search start-up firm said that it would pay partners when “their content is used to directly answer a Neeva customer’s query”

In another break from search giant Google, which for years has faced criticism for not remunerating publishers, web search start-up Neeva said on Thursday that it would share at least 20 per cent of its sales with content partners such as Quora and Medium.

The revenue-split plan reflects a growing trend among technology companies as they face regulatory scrutiny over their outsized market power relative to content producers.

In a blog post, the web search start-up firm said that it would pay partners when “their content is used to directly answer a Neeva customer’s query”. It added to Reuters that fees would be based on “a combination of impression and unique value”.

After Sridhar Ramaswamy, Google’s former senior vice president for ads, grew disillusioned with ad-laden search results pages, the web search start-up firm was co-founded by him in the year 2019. Neeva, unlike Google, goes ad-free by charging users $5 a month. Results mostly come from Microsoft Corp’s Bing, though users also can search some personal files.

Neeva will display an in-depth excerpt and compensate the partner when subscribers’ questions are best answered by information on question-and-answer forum Quora or blog network Medium.

Quora and Medium told Reuters they would pass some revenue onto their contributors.

The web search start-up firm told Reuters that requirements to become a partner would be set as the program expands. Partner relationships will not affect ordering of results, Neeva added.

For pulling similar snippets without payment, Newspapers and reference tools have criticized Google. Google for years has said websites benefit because previews lead to visitors, who can be shown ads or upsold.

Still, Google last year, in a first-of-its-kind content licensing scheme for the company, announced $1 billion in funding for news publications.

The web search start-up firm in a blog criticized older services for long failing to support content firms.

“When creators aren’t rewarded for creating great content, they are not motivated to create it, and we all suffer”, it said.

Also read:DigiYatra: A paperless journey experience for domestic air travellers

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Khushbu Soni
Chief Editor - CIO News | Founder & CEO - Mercadeo


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