Xbox marketing chief at Microsoft leaving to join Roblox

0
59
Xbox marketing chief at Microsoft leaving to join Roblox
Xbox marketing chief at Microsoft leaving to join Roblox

According to an internal memo, Microsoft’s senior marketing officer for Xbox is leaving the company to become the chief marketing officer of the gaming platform Roblox.

As part of a larger marketing shakeup at the console maker, Microsoft’s (MSFT.O) senior marketing officer for Xbox is departing the firm to join the gaming platform Roblox (RBLX.N) as its chief marketing officer, according to an internal memo on Monday.

According to a message from Microsoft gaming CEO Phil Spencer, Jerret West handled the development and implementation of several marketing campaigns, including those for games and consoles. He also assisted in the expansion of products, such as Xbox’s Game Pass subscription program.

Before leaving to join Netflix (NFLX.O.) and launch a new tab to lead many marketing teams, West worked for Xbox for eight years in the company’s product and marketing division. In 2019, he rejoined Microsoft as the chief marketing officer for Xbox.

Microsoft conducted its annual Xbox Games Showcase earlier this month. In an effort to pique consumer interest against overall industry spending difficulties, the company showed new all-digital consoles and game trailers, including the upcoming “Call of Duty” release.

With the formation of a central gaming marketing team and the reorganization of several other marketing teams, West’s departure coincides with a larger reorganization inside Xbox’s marketing division.

“Going forward, the Gaming Leadership Team and I have decided to place marketing closer to the businesses they support,” Spencer wrote in his memo.

As a cost-cutting measure, Microsoft also closed down other game studios in May, including Arkane Austin and combined teams.

Also readThe future of retail is all about tech-driven personalization and convenience, says Amit Kriplani, CTO at ace turtle

Do FollowCIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter 

About us:

CIO News is the premier platform dedicated to delivering the latest news, updates, and insights from the CIO industry. As a trusted source in the technology and IT sector, we provide a comprehensive resource for executives and professionals seeking to stay informed and ahead of the curve. With a focus on cutting-edge developments and trends, CIO News serves as your go-to destination for staying abreast of the rapidly evolving landscape of technology and IT. Founded in June 2020, CIO News has rapidly evolved with ambitious growth plans to expand globally, targeting markets in the Middle East & Africa, ASEAN, USA, and the UK.

CIO News is a proprietary of Mercadeo Multiventures Pvt Ltd.