AI avatar startup Alter acquired by Google for $100 million

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AI avatar startup Alter acquired by Google for $100 million
AI avatar startup Alter acquired by Google for $100 million

For helping game and App developers add avatar systems to their Apps, the AI avatar startup started as Facemoji, a platform that offered plug-and-play technology

Alter, an (artificial intelligence) AI avatar startup that was working on using AI to generate avatars for social media users and brands to express their virtual identity has been acquired by the tech giant Google.

In an effort to improve its content game and compete with TikTok, Google buys the AI avatar startup for about $100 million

The acquisition was completed about two months ago, but neither company made a public announcement.

Some of the top executives of Alter, to reveal that they have joined Google without acknowledging the acquisition, have updated their LinkedIn profiles.

A Google spokesperson confirmed that the company had acquired Alter but declined to comment on the financial terms of the transaction.

For helping game and App developers add avatar systems to their Apps, the AI avatar startup started as Facemoji, a platform that offered plug-and-play technology.

Play Ventures, Roosh Ventures and Twitter, which invested $3 million in the AI avatar startup are among its investors. Later Facemoji rebranded as Alter.

AI avatar startup’s founders Jon Slimak and Robin Raszka did not respond to a request for comment.

Meanwhile, for personalised experience, Google has recently rolled out custom emojis to its Chat.

The tech giant said in a blogpost that emojis are a great method for users to express themselves in Google Chat.

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