AI to take over this year’s CES, even without OpenAI’s Altman in attendance

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AI to take over this year's CES, even without OpenAI's Altman in attendance
AI to take over this year's CES, even without OpenAI's Altman in attendance

The generative AI fever that Altman started last year will be on full display during the CES trade event in Las Vegas.

Sam Altman, the CEO of OpenAI, will not be attending the CES trade event in Las Vegas next week. However, the generative AI fever sparked by his business last year will be on full display as gadget companies scramble to develop consumer applications for the technology.

Hundreds of companies have planned announcements for the show about how they are incorporating AI into their products, ranging from devices for the visually impaired and gun safety systems in schools to facial-recognition software that can assess vitals and cabin-monitoring systems inside autonomous cars.

CES 2024, formerly known as the Consumer Electronics Show, takes place from January 9 to 12.

Funding for generative AI initiatives has more than fivefolded to $23.78 billion through the beginning of December 2022.

“It’s the year of AI in everything,” said Maribel Lopez, a Lopez Research tech analyst. “If you don’t have AI in your product, don’t show up; it’s not worth talking about.”

Bosch, which recently won a CES award for a near-invisible gun-detection system that integrates video and audio AI for proactive security concerning firearms in schools, is slated to talk on AI and cybersecurity at the show’s AI and cybersecurity panel. NEC (6701.T) of Japan will demonstrate AI software that will allow mobile devices to assess face patterns and pupil conditions to predict human vitals and mental state.

A spate of businesses are set to demonstrate how artificial intelligence (AI) in vehicles is making them smoother and safer for drivers by improving in-vehicle virtual assistants and cabin monitors.

According to Aakash Arora, a managing director at Boston Consulting Group, the new priority area for automakers following years of investment in autonomous technology that uses AI is technology that offers a “hyper personalized” experience while buying and driving cars.

“They’re trying to figure out, ‘if I could get to this level of customer experience, it can really differentiate me in the market,'” he said of automakers.

Cerence (CRNC.O), which creates AI-powered virtual assistants, is poised to reveal a collaboration with Volkswagen (VOWG_p.DE), and Israel-based Cipia (CPIA.TA) is set to present a system that detects indicators of carelessness and tiredness in drivers. Amazon.com (AMZN.O) said it will reveal a generative AI relationship with BMW (BMWG.DE) at the show but declined to disclose details.

Many automakers are also using AI at various phases of production to cut costs, according to Wendy Bauer, vice president of automotive and manufacturing at Amazon Web Services, which has customers such as BMW and Toyota (7203.T). She believes that artificial intelligence (AI) can help automakers save money by speeding up vehicle development and ensuring better quality checks throughout manufacturing.

PC and smartphone manufacturers are also expected to demonstrate how their products incorporate AI, which chipmakers such as Intel (INTC.O.) and AMD (AMD.O.) believe will provide a new revenue stream. Microsoft announced on Thursday that the event will include PCs with a new AI button on the Windows keyboard.

However, it is unclear whether users will be willing to pay more for AI capabilities on their PCs because these advances perform less evident jobs than OpenAI’s ChatGPT bot.

“Consumers love ChatGPT, but the consumer benefit of having it on a device isn’t clear,” Jay Goldberg, CEO of D2D Advisory, stated. “That’s why everyone is going to talk about it—because everyone is scrambling for the consumer utility.”

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