The acquisition will help Amagi to enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards
Media tech company Amagi has said it has acquired Streamwise, an early-stage data aggregation and reporting platform for content distributors. Streamwise specialises in automating and standardising data collection across streaming platforms.
The acquisition will help Amagi to enhance its data solutions capabilities with comprehensive, more streamlined reporting and dashboards.
With the explosion of live linear channels, advertising, and viewership on Free Ad-supported Streaming TV, data and insights on content and ad performance will become the key differentiator that helps content creators stay ahead of the game. The need for comprehensive insights is forcing content creators to invest heavily in building these capabilities in-house, as per reported by YourStory.
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