Apple’s CEO, Tim Cook says, company will reveal its AI intentions later this year

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Apple services restored after brief interruptions globally
Apple services restored after brief interruptions globally

Apple will reveal additional details about its plans to deploy generative artificial intelligence later this year, Chief Executive Officer Tim Cook announced.

Apple (AAPL.O) will publish more about its intentions to deploy generative artificial intelligence later this year, Chief Executive Officer Tim Cook said at the company’s annual shareholder meeting on Wednesday.

Cook stated that the iPhone maker saw “incredible breakthrough potential for generative AI, which is why we’re currently investing heavily in this area.” We believe that this will provide users with transformative options in terms of productivity, issue solving, and more.”

Apple has been slower to introduce generative AI, which can generate human-like responses to textual cues, than competitors such as Microsoft (MSFT.O) and Alphabet’s Google (GOOGL.O), who are incorporating it into their products.

“Every Mac powered by Apple silicon is a highly capable AI machine. Cook stated that there is no better computer for AI on the market today.

Apple shareholders rejected a proposal Wednesday to require the corporation to provide more information about how it employs artificial intelligence in its business and its ethical rules for the technology.

The proposal, which did not pass but received 37.5% of the vote, was put out by the AFL-CIO pension trust, the largest American labor union organization, which has previously recommended AI initiatives at other technological corporations.

Compared to other prominent technology companies, Apple has been slow to provide ethical rules for the use of artificial intelligence,” said Brandon Rees, AFL-CIO’s deputy director for corporations and capital markets, in a statement. “We hope that Apple will enhance its disclosure practices on this important issue for investors and other stakeholders.”

A similar suggestion will be discussed at Walt Disney’s (DIS.N) new tab annual meeting in April.

The AFL-CIO requested that Apple provide a report on its use of AI “in its business operations and disclose any ethical guidelines that the company has adopted regarding the company’s use of AI technology.”

In its supporting statement in Apple’s proxy documents, the AFL-CIO wrote: “AI systems should not be trained on copyrighted works, or the voices, likenesses, and performances of professional performers, without transparency, consent, and compensation to creators and rights holders.”

Apple opposed the idea, claiming that disclosures could reveal strategy as it competes with rivals in the fast-paced AI industry.

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