Data protection importance by experts on World Backup Day

Data protection importance by experts on World Backup Day
Data protection importance by experts on World Backup Day

Dell Technologies’ new SaaS-based Apex Backup Services offers end-to-end scalable, secure data protection with centralised monitoring and management for SaaS applications, endpoints and hybrid workloads

Due to accidents or malice, millions of laptops, desktops and smart phones are lost every year with the advent of digitisation and work-from-home or online education forced by the COVID-pandemic. This means an uncountable number of gigabytes and terabytes of personal and business information get threatened to be leaked, unless it was protected and copies were safely kept elsewhere to be restored. That’s why World Backup Day, celebrated on 31 March annually, is about the importance of data protection.

Knowledge has been shared by some leading industry experts on data protection for the discerning readers.

Ripu Bajwa, Director and Geenral Manager, Data Protection Solutions at Dell Technologies India, says, “In today’s era of accelerated change and digital transformation, businesses in every sector need to do more with less. With businesses in India running workloads in a hybrid environment, it is crucial to securely store data in multiple spaces like databases, file servers, and network-attached storage (NAS). While considering a solutions that gives businesses the flexibility to access, upload, protect and analyse data, an asset that will have the advantage of long-term retention, reporting and insight into cloud storage use, will serve Indian organizations better.

Data use and storage have gone dynamic changes.

According to Dell Technologies APEX Backup Services study, 65 per cent of IT decision-makers lack confidence that they will recover all systems or data to meet SLOs following a loss. An as-a-Service model can be redefining solution for businesses across where an enterprise solution provider manages their data needs while they focus on business growth. 25 per cent of IT decision-makers indicate that database or data management workloads are a good fit for the as-a-Service model!

As a global leader in data protection solutions, Dell Technologies’ enterprise backup solutions can protect everything from laptops and other edge devices to the largest enterprise data centre, along with the data and applications residing in on-premise infrastructure, and virtualized environments including public, private and hybrid clouds. With many options for backup storage, backup software, integrated appliances and data protection and recovery solutions, Dell Technologies makes it easy to implement powerful tools for backup, recovery, data archiving and data replication that can help to protect business-critical data, improve uptime and ensure data availability. Dell Technologies’ new SaaS-based Apex Backup Services offers end-to-end scalable, secure data protection with centralised monitoring and management for SaaS applications, endpoints and hybrid workloads.

This World Backup Day should be a welcome opportunity for businesses to reconsider their storage solutions and upgrade to safer cloud environments secured by cutting-edge data protection amenities, which will support their digital transformation journey”.

Kumar Vembu, CEO and Founder of Gofrugal, says, “Data is the new oil, said a sane soul. The only difference is that oil would run out in a few years. Data, on the other hand, keeps getting accumulated exponentially. With more than 50 per cent of the world’s population using smart phones and digital devices, with new ones adding day by day, there are massive amounts of data created.

We walk, talk, eat, drink and breathe data. We are constantly leaving behind digital footprints. More so, when we engage with online platforms and are engrossed with digital channels. What most of us fail to notice, far less comprehend, is the lurking dangers and sneaking threats that we invite unintentionally. We hardly realise the growing platforms using AI + data to understand our choices and apprehend our preferences, and use our own personal information to create personalised experiences.

It’s time we all woke up to the realities and compulsions of data protection at large. It’s not just about data backup and restore methods, but it’s also about freeing businesses from digital slavery. It is the capacity to decide what data should be stored, how it should be used or not used, and to make sure it doesn’t make us enslaved by hardware and enchained by software.

It’s not just individuals who are unaware and unprotected. Over, 90 per cent of small and medium size retail and distribution businesses are not aware of the impact of data protection. According to a global survey by a cyber-security firm, 57 per cent of organisations suffered unexpected downtime last year because of data loss. The findings also revealed that while 91 per cent of individual’s backup data and devices, 68 per cent still lose data because of hardware or software failures, out-of-date backup, power fluctuations, theft or accidental deletion. The backup methods are not regular and sometimes even a day’s or week’s day is lost because of manual methods.

This World Backup day, businesses need to understand and commit to the importance of data backup and enjoying freedom of sharing data in a secure environment. It is high time the world moves from celebrating backup day to daily backup!”

Sandeep Bhambure, Vice President, Veeam Software – India & SAARC, says, “It is evident that the dependency of businesses on data, and the amount of data generated by them is consistently growing. This is creating new challenges for organisations of all sizes, making them even more vulnerable to cyber-attacks. According to Veeam Data Protection Report 2022, 84 per cent of Indian organizations suffered ransom-ware attacks, making cyber-attacks one of the single biggest causes of downtime for the second consecutive year. The report also found that Indian organizations were unable to recover 36 per cent of their lost data on average and 90 per cent of organizations were unable to recover at least some of the data they had lost. Hence, it is essential that businesses have a comprehensive data backup plan in place to be fully prepared at the time of a data breach. That’s not all! Only backing up may not protect your data from ransom-ware – it is equally important to ensure that the backup is well protected and securely stored. Organizations need to ensure their data protection capabilities keep pace with the demands of their business, to close the gap between how much data they can afford to lose after an outage versus how frequently data is backed up.

The good news is that we’re seeing CXOs acknowledge the urgent need for Modern Data Protection. And investing in such technologies goes beyond providing peace of mind, ensuring business continuity and maintaining customer confidence”.

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