Digital and consumer services: Pallavi Singh joins Hero Motocorp

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Digital and consumer services: Pallavi Singh joins Hero Motocorp
Digital and consumer services: Pallavi Singh joins Hero Motocorp

Singh as the head of digital and consumer services will be responsible for building the next generation EV platform and technology ecosystem

Marketer Pallavi Singh has been appointed by Hero Motocorp as the head of digital and consumer services. The announcement came from Singh’s LinkedIn.

Singh as the head of digital and consumer services will be responsible for building the next generation EV platform and technology ecosystem.

With more than 20 years of experience in marketing, Singh’s last stint was with BMW India, at the position of marketing director, where she headed the marketing communication, customer relationship management and product organisation. She has also worked with Morris Garages India as the head of marketing. She worked almost eight years, for the longest time for Harley-Davidson Motor Co. at various designations. In fact, she started her career with an automobile company.

She is an alumni of the Birla Institute of Management and Technology where she pursued masters of business administration.

Sharing the information on her LinkedIn, Singh said, “Really excited and kicked to join the EV and future mobility business at Hero Motocorp as the head of digital and consumer services.”

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