Vohra, in this role as the chief brand and digital officer, including the brand’s foray will focus on elevating and deepening the Chai Point consumer connect across all its channels
Manmeet Vohra’s appointment as the chief brand and digital officer has been announced by Chai Point, a tea-led hot beverage platform.
Vohra, in this role as the chief brand and digital officer, including the brand’s foray will focus on elevating and deepening the Chai Point consumer connect across all its channels. She will specially focus on building an integrated digital experience through the Chai Point App.
In the consumer retail lifestyle industry, Vohra has over 20 years of strategic brand building experience and expertise. She has led brand building for international brands including Starbucks, Visa and TAG Heuer. She started her luxury lifestyle marketing journey with the Moet Hennessy Louis Vuitton (LVMH Group) in 2003 where she worked with TAG Heuer watches for eight years.
At Starbucks, Vohra served as the head of marketing, category and loyalty. She also had a brief stint as the marketing head of India and South Asia at Visa.
Amuleek Singh Bijral, co-founder and chief executive officer, Chai Point, said, “We are committed to building a global chai and coffee beverage platform leveraging the software and hardware capabilities of our myChai brewing system. We are thrilled to have Manmeet Vohra join our seasoned senior leadership team in building a global brand for our platform.”
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