Wednesday, January 26, 2022

Slide Slide
Home Digital Transformation Digital transformation journey in India been accelerated by COVID-19 pandemic

Digital transformation journey in India been accelerated by COVID-19 pandemic

Businesses in India are now making CX a priority in their digital transformation journey

In India, the digital transformation journey has been accelerated by the COVID-19 pandemic, as per a new study by a Customer service software firm Zendesk. The digital transformation journey had been fast-tracked by one to three years, said more than half the companies who got surveyed, while 72 per cent said customer experience (CX) had become more important to them now than a year ago.

“CX isn’t just a side-line part in a company’s digital transformation; it is the driving force behind it. The past year has shown us that the most successful companies are infusing great customer experiences in everything they do, and this will remain true in 2021 and beyond”, said KT Prasad, managing director of Zendesk.

41 per cent of tech decision makers in APAC saw increased investment in CX in 2020, with 53 per cent seeing continued increase in 2021, said Prasad. “We believe there will be a continued focus on customer centricity and on-going digital transformation as we adapt to our next normal”, he said.

Across APAC, two in five customers use multiple channels for the same issue, which means support teams need to be prepared to serve customers across multiple channels, the survey revealed. Not only that customer increasingly expects personalisation from brands throughout their CX journey but 89 per cent of customers surveyed in India agreed with this.

With 90 per cent of the Indian companies surveyed saying CX was now a priority in their digital transformation journey, businesses in India are now making CX a priority in their digital transformation journey.

In APAC, 55 per cent of tech decision makers said their budgets for tech purchases will increase in 2021, helping them to better manage more distributed workforces, adapt to the next normal and add new ways to offer support.

Also read:Robots becoming an important part of the marketing industry

Do Follow: CIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter

Khushbu Soni
Chief Editor - CIO News | Founder & CEO - Mercadeo


Please enter your comment!
Please enter your name here

- Advertisment -1x1 banner1x1 banner1x1 banner1x1 banner

Most Popular

Adoption of digital technologies needs an investment in acquiring and implementing the right technologies, says Archana Goel, Founder & IT Leader of Akshpro IT...

77 per cent of companies consider missing digital skills as the key hurdle to their digital transformation This is an exclusive interview conducted by Santosh...

5G radio solutions deployed by du to reduce network carbon footprint

This collaboration is part of du’s plan to simplify network rollout and efficiently manage the expected growth in data traffic over its 5G network...

AI supercomputer created by Meta

Once it is fully built around the middle of the year, the AI supercomputer will be the fastest in the world Meta, the parent company...

Cloudflare signals expansion in Asian region

To bring more bucks through the Cloudflare door, another role, titled "Regional Major Account Executive – Gaming and Online Casino" gets the job of...

Recent Comments