IBM expands partnership with Adobe for generative AI solutions

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HR tech firm PeopleStrong to integrate GenAI
HR tech firm PeopleStrong to integrate GenAI

To help clients navigate the complex generative AI landscape, bringing together innovation, technology, and design to digitally re-invent customer interactions, IBM Consulting is launching a new portfolio of Adobe consulting services

IBM, to provide generative AI solutions for the content supply chain, has expanded its partnership with Adobe. To help clients navigate the complex generative AI landscape, bringing together innovation, technology, and design to digitally re-invent customer interactions, IBM Consulting is launching a new portfolio of Adobe consulting services.

To drive collaboration, optimise creativity, increase speed, automate tasks, and enhance stakeholders’ visibility across design and creative projects, the partnership can help clients build an integrated content supply chain ecosystem.

With 21,000 data, AI, and experience consultants, Adobe’s enterprise customers will have access to IBM Consulting experts. They can effectively implement generative AI models for the design and creative process, including Firefly, which is initially focused on the generation of images and text effects, as well as Sensei GenAI services, a co-pilot for marketers embedded across Adobe’s enterprise applications that can help simplify marketing workflows and increase productivity.

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