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HomeIndustriesOther IndustriesLogistics technology firm Shiprocket acquires Omuni for INR 200 crore

Logistics technology firm Shiprocket acquires Omuni for INR 200 crore

The logistics technology start-up enables shipping deliveries across more than 29,000 pin codes and 220 countries worldwide and has tied up with more than 17 courier partners

On Tuesday, the logistics technology platform Shiprocket announced the acquisition of Omuni, textile manufacturer Arvind Internet’s omnichannel technology business, to facilitate quick and efficient deliveries of shipments from the nearest store or warehouse, as per YourStory.

As per YourStory, Omuni, an omnichannel retail enablement platform for brands and retailers was founded in 2014. As per the agreement, the omnichannel technology division, for a total consideration of INR 152.30 crore, will be transferred to Arvind Internet Ltd (AIL), a wholly-owned subsidiary of Arvind Ltd. The entire shareholding of the company in AIL shall be transferred to BigFoot Retail Solutions Pvt Ltd (Shiprocket) for a consideration of INR 162.90 crore. For total consideration of INR 200 crore, the transaction will be carried out as a combination of stock and cash.

With most retailers adopting an omnichannel retail strategy to cater to consumers across digital and physical storefronts, the Shiprocket-Omuni acquisition deal is aimed at delivering a more robust and seamless post-purchase experience to customers, the company said in a statement.

Saahil Goel, Co-founder, and CEO of the logistics technology  firm – Shiprocket, said, “Omuni’s SaaS products will allow us to unify inventory, order, catalogue, content, pricing, and data across physical and digital storefronts for the best possible ecommerce experience for customers. Together, we aim to redefine ecommerce logistics through omnichannel retail enablement.”

To build data-driven solutions and integrated product offerings, the deal focuses on leveraging cutting-edge technology and also aims to improve inventory utilisation, speed up localised fulfilment, optimise operational costs, and deliver multichannel services.

“By combining our retail stack with the Shiprocket ecosystem, we will be able to make the extensive inventory of retail stores available to be sold seamlessly via Shiprocket’s logistics as a service solution. The coming together of these two product stacks will create a lot of value,” said Kulin Lalbhai, Executive Director of Arvind Ltd.

The Zomato-backed logistics technology firm was launched by Saahil Goel, Gautam Kapoor, and Vishesh Khurana in 2017. To democratise commerce digitisation for the growing number of small businesses, it began life as Kartrocket in 2012 before the team decided to launch logistics services separately in 2016. KartRocket continued to exist as Shiprocket360, but the shipping services were separately incorporated as Shiprocket in 2017.

The logistics technology start-up enables shipping deliveries across more than 29,000 pin codes and 220 countries worldwide and has tied up with more than 17 courier partners. With the platform’s multi-carrier API to manage orders, print shipping labels, and avail tracking information from multiple providers, including managing cash-on-delivery (COD) orders and payment reconciliation, the logistics technology firm provides a technology stack to help retailers integrate their shopping websites on Shopify, Magento, Woocommerce, Zoho, and others.

The Delhi-based company said it works with over 2.5 lakh sellers at present, who generate a GMV of more than $2.5 billion annually. The logistics technology platform delivers packets to more than 70 million consumers annually and is growing transactions 2.5-3X year on year.

Acquisition spree

As per YourStory, in June 2022, the logistics technology company inked a deal to acquire a majority stake in Pickrr, an ecommerce SaaS platform for D2C brands and SME e-tailers. The deal value was estimated at $200 million, comprising cash, stock, and earn-out.

Earlier, in January this year, the ecommerce shipping platform had announced acquiring 75 percent stake in customer data platform Wigzo Tech, and also the acquisition of business-to-business (B2B) logistics aggregator platform Rocketbox.

Besides, on 05 February, the logistics technology start-up invested $1.5 million in software-as-a-service (SaaS)-based logistics startup Logibrick.

Continuing its acquisition spree, Shiprocket acquired a majority stake in supply chain management company, Glaucus Supply Chain Solutions Pvt Ltdin the same month.

In 2021, Shiprocket raised $185 million in a Series E funding round co-led by Zomato and Singapore’s sovereign wealth fund, Temasek. The logistics technology firm is backed by investors including Lightrock, Moore Strategic Ventures, 9Unicorns, InfoEdge Ventures, and March Capital, as per YourStory.

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Khushbu Soni
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