Along with reimaging plans for restaurants, McDonalds plans to accelerate its transformation journey
Fast food firm McDonalds India, looks at technology, reimaging its restaurants and menu innovation in the North and the East regions of the country as a part of its business strategy.
The company, which has completed 25 years of its operation in the country after opening its first restaurant in Basant Lok, New Delhi in 1996, believes that restaurant reimaging and menu innovation would drive better customer experience and engagement in 2021 and beyond.
Along with reimaging plans for restaurants to drive growth and deeper customer engagement, the brand plans to accelerate its transformation journey by continuing to infuse more tech-based innovations and its globally successful digital assets in 2021.
Also, as per the Indian taste palate; the firm will enhance its menu with new menu items, which it has been doing with some of its recent launches.
The North and the East regions of the company have introduced the Global ‘Safety+’ programme that includes nearly over 50 process changes in restaurant operations. Safety+ is a global system of enhanced hygiene and safety practices.
“The Indian QSR segment is a very exciting and dynamic space offering huge opportunities for growth. We are very optimistic about 2021, and have aggressive investment plans with exciting projects in the pipeline in the North and East region this year”, said Sanjeev Agrawal, Chairman and Developmental Licensee, Connaught Plaza Restaurants, who owns the North and East regions of McDonalds India.
Agrawal added “Digital technology was already transforming the industry before Covid-19, and now it has turbo-charged the penetration of technology. At a time when customers are cautious about their safety, our focus on providing convenience with technology, best in class safety measures and value-for-money proposition offers an optimistic growth trajectory for the brand in the region”.
According to NRAI India Food Services Report 2019, of the overall Rs 4.23 lakh crore food services business, the country’s QSR segment accounts for nearly five per cent.
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