Thursday, May 26, 2022

Slide Slide
Home Technology Tech companies: Indonesia mulls media bill

Tech companies: Indonesia mulls media bill

Yet the draft, seen by Reuters, has to go to the parliament. It calls for an agency to negotiate between media firms and tech companies, and also requires big tech companies to do more to filter content for hoaxes

A draft bill that could compel tech companies like Facebook and Google to negotiate with media firms for fairer revenues is being assessed by Indonesian authorities, media groups said on Tuesday, a move inspired by a ground-breaking new Australian law.

Wenseslaus Manggut, chairman of Indonesia’s cyber media association (AMSI), which was involved in drafting the bill, told Reuters the aim was to ensure fairer revenues for outlets that produce core news and “good journalism”.

By determining how prominently an article appears in a Google search or on a Facebook news feed, algorithms of big tech companies can have a significant impact on income for digital news media.

Yet the draft, seen by Reuters, has to go to the parliament. It calls for an agency to negotiate between media firms and tech companies, and also requires big tech companies to do more to filter content for hoaxes.

“Under the current ecosystem, click bait is more profitable”, Wenseslaus said. “It’s hard to keep the integrity of journalism in this ecosystem”.

For content that drives traffic and advertising to their websites, the Australian law has since March required Facebook and Alphabet’s Google to negotiate with Australian outlets. However, many small Australian publishers have struggled.

The bill would be more advantageous to bigger industry players with political connection, said Ross Tapsell, a media lecturer at the Australian National University.

“Ultimately the concern is the smaller, independent media companies whose mission is public interest journalism may not benefit from this arrangement”, he said.

According to Amir Suherlan, an advertising expert and managing director of the agency Wavemaker Indonesia, about half of Indonesia’s digital advertising revenues go to Facebook and Google.

For a comment on the bill, Facebook and Google did not immediately respond to requests.

Usman Kansong, from Indonesia’s communications ministry, said the bill could ensure better revenues for “quality” media organisations, but it was unclear if it would be standalone legislation, or incorporated into an existing law.

Also readCIO News interviews Shri Wangki Lowang, Minister (IT) of Arunachal Pradesh

Do FollowCIO News LinkedIn Account | CIO News Facebook | CIO News Youtube | CIO News Twitter

About us:

CIO News, a proprietary of Mercadeo, produces award-winning content and resources for IT leaders across any industry through print articles and recorded video interviews on topics in the technology sector such as Digital Transformation, Artificial Intelligence (AI), Machine Learning (ML), Cloud, Robotics, Cyber-security, Data, Analytics, SOC, SASE, among other technology topics.

khushbu
Khushbu Sonihttps://www.cionews.co.in
Chief Editor - CIO News | Founder & CEO - Mercadeo

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -1x1 banner1x1 banner1x1 banner1x1 banner

Most Popular

INT. on global expansion path; to hire 2500 in next 3 years with key focus on leadership hiring

Founded in 1997, INT. has charted a remarkable course dotted with successful deliveries and steady YoY revenue and profit growth over the last two...

L&T Technology Services inaugurates Engineering R&D Centre in Poland to provide Embedded and Digital Solutions to Clients

Krakow ER&D Centre to cater to major industries including Automotive and Hi-Tech; LTTS to ramp up the centre headcount to over 300 engineers India, May...

Schools and colleges must start building a technologically inclined foundation for students, says Manoj Madhavan, CIO at Blue Dart Express Limited

To anyone looking to begin their careers in information technology or any of its sister streams, my only insight on this front is: opportunities...

Indian Public Cloud market to reach $13.5bn by 2026

To automate processes and drive innovation with public cloud as the foundation, the increased spend is expected to continue as enterprises invest in emerging...

Recent Comments