SK Telecom introduces new lady robot Sua

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SK Telecom introduces new lady robot Sua
SK Telecom introduces new lady robot Sua

For the company’s A. (pronounced as A dot) AI assistance platform, Sua – the lady robot will make its debut as an SK Telecom model in commercials. The A. is SK Telecom’s content streaming platform that operates around 10 channels for movies, drama series, sports programs and others

Lady robot, a virtual human model, has been introduced by South Korea’s top wireless carrier SK Telecom to promote its artificial intelligence (AI)-based assistance platform. The female virtual model has been named Sua. 3D graphics development company On Mind Inc has developed the lady robot. Sua is the latest in a slate of recent virtual human development projects, mostly by gaming companies, introduced in South Korea, with most notably Rozy, a virtual influencer created by video tech company Sidus Studio X, having made headlines for starring in a number of high-profile product commercials.

What will Sua do?

For the company’s A. (pronounced as A dot) AI assistance platform, Sua – the lady robot will make its debut as an SK Telecom model in commercials. The A. is SK Telecom’s content streaming platform that operates around 10 channels for movies, drama series, sports programs and others.

According to SK Telecom, Sua is the first-ever virtual human to be adopted as a product endorsement model in the country’s telecom industry. The lady robot will appear alongside K-pop singer Jang Won-young in A.’s latest promotional campaign material.

How does Sua look like?

SK Telecom said that Sua’s face image was graphically transposed over that of a real actress who performed her role during the A. commercial shoot. To promote natural communication with users in real-time, the voice of the lady robot has been created using the company’s AI-based speech synthesis technology.

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